I'm Gustav Norrelund.

I spent a year on Meta's Generative AI red team, finding the ways AI systems can be pushed into doing what they shouldn't. I've also worked at Google and EY. I study International Business and Politics at Copenhagen Business School and write about who buys AI in Europe at Follow the Stack.

Northgrove is my studio. Nørrelund is Danish for “north grove”. I build AI agents for sales and support teams, and I test every one of them the way I used to test models at Meta.